A couple of months ago I ran into an old friend of mine at the post office. After we caught up a bit, she handed me her business card and stated that she wanted to talk to me about her business. When I looked at her card there were a few things on there that immediately said to me that she was an amatuer and I, like most people, like dealing with experts and leaders. If you are going to succeed in this business, you have to become an expert and leader. To become the expert, you have to brand yourself just like the big boys do. (think Coke or Pepsi)
Think about this, if you visit Best Buy to purchase a flat screen television and you have a question do you feel more comfortable talking to the guy that just started yesterday and seems unsure when you ask a question? Or, do you prefer the guy that confidently answers your question and positions himself as an expert in his field? Of course, most people are going to pick the expert. Those same people are going to pick the expert when they consider joining you in your opportunity as well. If you position yourself as an expert, then people are going to feel very comfortable joining you in your latest venture.
Anyway, back to my friend’s business card. There 2 things on the card that said amateur and here are two tips you can use to brand yourself and avoid the same mistakes:
- Use of company replicated websites - The website on her card was the company’s website slash her rep id. I don’t advocate the use of company replicated websites, the search engines don’t like them. It is better to have your own domain and website that is either a capture page or a blog that then points to the company site. Blogs are really easy to setup. I happen to like Wordpress, but I hear Typepad is good too. (for a discussion that I found about one over the other, click here) However, if you have to use the company’s site you should at least redirect the domain name to your company’s replicated website.
- Use of free e-mail accounts – My friends e-mail account was either at Yahoo or Hotmail, I don’t remember. Which sounds more professional to you, the free account or xxxxxx@your-domain.com. Nothing sounds more like you are in this thing fo the long haul than having your ow domain name. You can get one for under $10 over at Go Daddy. You can then set up your e-mail and re-direct in one fell swoop.
Until next time….
Kevin
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