Your First Year Network Marketing » Black Belt recruiting http://www.yourfirstyearnetworkmarketing.com Make your First Year Your Best Year! Thu, 06 May 2010 01:17:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Uh Oh! Who let the cat out of the bag? http://www.yourfirstyearnetworkmarketing.com/2009/08/the-cat-is-out-of-the-bag.html http://www.yourfirstyearnetworkmarketing.com/2009/08/the-cat-is-out-of-the-bag.html#comments Fri, 21 Aug 2009 14:30:43 +0000 Kevin Johnson http://www.yourfirstyearnetworkmarketing.com/?p=435 Stop buying leads!  Stop chasing friends! Have you ever wondered why the MLM you were so excited about last month is not growing quite like you wanted? Well fasten your seatbelt because I promise that by the end of this article series you will be able to use state of the art techniques to turn your home based business into a mega-success story.

Prospecting Manual 101 – Old school

I. Lead generation

    • Make a list of your friends and family

    • The 3 foot rule – (translation - anyone within 3 feet of you at all times is a prospect)

    • Drag ______________________(insert  neighbor, cousin, friend, etc….) to the Thursday night meeting.

    • Purchase a list of leads consisting of opportunity seekers and cold call them

Wouldn’t you rather get your teeth drilled than prospect again like that? Most of those methods went out with the days of peddling powdered detergent door to door.  They are just not very effective today. 

You see, even before the Internet, Web 2.0, and Facebook,  heavy hitters, the gurus of MLM, were using a whole different set of techniques to generate mlm leads than what is typically taught to the masses.  They used lead generation techniques that have built massive fortunes for those in the know, while Mom and Pop struggled to retail 2-3 boxes of soap per month because these techniques were kept hidden. 

The reason that  those techniques were and are not taught to the masses is because the techniques have not been easily duplicatable - until now.  These are techniques of lead generation that will catapult you and your business right to the very top of your company’s leaderboard. 

Go back in time a bit and check the Opportunity magazines of 20+ years ago.  There you will see huge full page ads along with smaller classified ads advertising MLM opportunity after MLM opportunity.  That is how the big money was and is made.  Those massive ads were used to attract prospective reps.   However, those ads have one serious drawback.  If you want to run ads like that you had better have enough money to bailout General Motors because they are insanely expensive.   That is why only the gurus ran them and not Joe and Suzy Average. 

However, the cat has been let out of the bag and the cat has a new name -

Attraction Marketing.

 

Bag Cat - Photo by Dregsplod

Photo by Dregsplod

 

  

How to use Attraction Marketing to build your own Sales Funnel…

Ok, I promised that I would give you the “nitty-gritty”, so here is your own step by step guide on how to set up your own powerful sales funnel for your own home based business.  However, it is a lot of information so that I am going to have to give it to you in parts.  This is part 1. 

Since this is Web 2.0, you are going to need a domain name and website if you don’t have one yet.  You can register your domain name through Godaddy for less than ten dollars per year, however I recommend that you do at least 2 years.  The reason for 2 years is that I read that Google looks at the length of your domain registration to help factor your quality score.  If you ever decide to drive PPC (pay-per-click) traffic to your website, your quality score will become very important. 

Choosing your domain name is starting to get tricky because a lot of what you may think of is already taken.  An excellent alternative  approach is to brand  your website with your own name (see my post on Brandingfor more info).  If your name or a variation of your name is taken, try adding “meet” or “whois” to your name.  For example, I have a domain name called “whoisKevinJohnson.com” (don’t go there, as it points to this website). 

After you have chosen your domain name, you now need to put some content up.  My recommendation here is going to be that you invest in a Linux based hosting package (mine is with GoDaddyfor about $6/mo) and install Wordpress.  If you have never done this before, don’t get intimidated here.  If you have trouble, the nice folks at GoDaddy support will be happy to help you 24/7.  You can even get someone else to set it up for you if you like.  Contact me directly or see my post on Outsourcing for great resources. 

The final step we will cover today is adding your plugins.  Wordpress plugins add additional functionality to your blog.  I am not going to give you a comprehensve list here.  That may overwhelm too many people.  However, I will furnish a few basic ,but essential, plugins to get started.  Over time, most folks will see more that they want to add.  Adding them is easy and 99% of them are free although some request a donation to help further development.  That’s a good idea, I think. 

Here is the list, in no particular order: 

  1. Askimet – this protects your blog from spam, however I am pretty certain that it is installed by default.
  2. Google Analytics for Wordpress – adds Google analytics functionality so that you can track where your traffic is coming from.
  3. Google XML Sitemaps – puts a sitemap on your blog that the search engines read to index your content
  4. Sociable – allows people to share your posts
  5. Wordbook – I like this one because it automatically puts my posts up on Facebook
  6. Subscribe to Comments – this one will allow commenters to receive an e-mail when their comments are updated.
  7. Wordpress Stats – another stat engine, it is built in
  8. All in One SEO Pack – allows your to customize titles, keyword and description data for SEO (Search Engine Optimization).

Google the plugin titles to get the download links.  Download them to your computer.  Make sure you remember where you put them (your Desktop could be a good place).  Installation is easy.  Rather than re-type them here, I found the link for you. 

Wew! – That was a lot for now.  Next time we will talk about probably the most important subject, your content.  Put your name and e-mail address in below to subscribe to this series and you will receive updates by e-mail to this and other posts here on the blog.  When you do I will give you 20 minutes of free consulting in your business.  That is a $30 value. Also, click on the book icon to the latest book by Ann Sieg that is turning the industry upside down.

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]]> http://www.yourfirstyearnetworkmarketing.com/2009/08/the-cat-is-out-of-the-bag.html/feed 0 How many takes does it take? http://www.yourfirstyearnetworkmarketing.com/2009/04/how-many-takes-does-it-take.html http://www.yourfirstyearnetworkmarketing.com/2009/04/how-many-takes-does-it-take.html#comments Thu, 02 Apr 2009 18:09:46 +0000 Kevin Johnson http://rico2803.wordpress.com/?p=8 sw_canon_gl1_03Well, as many readers know, online video is a powerful medium for getting your message across.  Those that are using it are experiencing explosive growth.  Now this site is about marketing online and branding yourself as a leader. One of the tools that I use to market online is video.  When I first started producing online videos it would take me a long time to produce one 2 minute clip. The reason is that unless you are really, really good, you need a script.  It would take me many, many (20+) takes to deliver that one script right.   It made me really appreciate actors; how is it that they can remember all of those lines?  Maybe I had a problem because it was all so new to me.  However, I do have a new secret weapon, but I will get to that in a few minutes.

Have any of you ever watched any of Mike Dillard’s videos?  I recently watched a great one that he produced called Black Belt Recruiting.  To most people it probably looks like Mike is very smooth and is delivering all of his lines off the top of his head.  It makes him look like an expert and a leader.  Mike Dillard is all of those things, and more.  However, I found out that everything in his video is scripted.   How do I know?  I heard him say it on another video.

Now, if Mike Dillard uses a script to create his videos, I know that I need a script to do mine.  The problem is that even for a 2 minute clip, if you are not used to the camera, it could take you hours to produce one clip that is flawless enough to publish on the internet.  However, as I mentioned to you earlier, I have a new secret weapon.   Do you know why Barack Obama is such a great orator?  My secret weapon is the “secret weapon” used by the president himself and is instrumental in helping him communicate so effectively to the American Public.  By now, many of you know that I am talking about a teleprompter.

Home Made Teleprompter

You can't see it in this picture, but the copy from the laptop (or your monitor) is projected onto the glass so that I can look right at the camera and read the copy

If you were going to buy a teleprompter to do your video, expect to pay at least $1000.00.  But, you can make one like I did for a lot less.  All you need is some wood and piece of acrylic or plexiglass.  I used the wood to mount the glass at a 45 degree angle and I loaded special software to mirror reverse my script onto my laptop .  I then shot through the glass while reading my script.  It looks very professional and I can produce a high quality video in one or two takes.  Take a look at the picture of mine here, or Google “how to make a teleprompter” for more ideas.

I have plans to modify my teleprompter to make it adjustable.  The piece on the top prevents glare from overhead lights.   This one was done in a hurry.   I may even publish some plans so that others can build their own.  I also saw some special teleprompter 2 way glass that I may incorporate into the next version.  However, this one certainly did the trick.

 

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